About Gina R. Smith
Marketing Strategist

Gina R. Smith specializes in helping small businesses and agencies become more profitable through strategic planning, marketing, media relations and resource development. Smith graduated from the University of Central Florida in 1995 with a B.A. in Motion Picture Technology, a B.A. in Journalism (specializing in Advertising and Public Relations) and a minor in sociology.  She currently consults with clients across the Southeast United States, partnering with a network of practitioners to offer the same level of services as a large agency without the sizable overhead costs.

Smith spent several years writing, directing and producing local commercials and PSA’s. She spent over four years managing large-scale events for the Mid-Florida Chapter of the National Multiple Sclerosis Society. Within one year, Smith turned the events she managed, including the chapter’s “failing” events, into record breaking successes.  Smith ultimately implemented promotional & marketing programs which increased overall participation and revenue by over 61%.

Smith also developed local and statewide marketing strategies for the Florida Manufacturing Technology Center (FMTC). She fostered relationships with Orlando area media to increase corporate exposure by 75% which positioned FMTC as a high profile resource for public information.

Currently, Smith serves as President of Casto Communications, a consulting firm which focuses on helping emerging small business enterprises and non-profit agencies. Smith develops cost-effective strategic plans and implements marketing/public relations strategies to develop leveraged exposure for businesses. Smith understands the financial challenges of small business. With this in mind, Smith offers her clients personalized services on a sliding scale fee structure, thereby perpetuating her philosophy that helping small businesses succeed ultimately creates a positive economic impact within local and regional communities.