Strategic Marketing Plan Development While marketing is the engine driving your business, a marketing plan is the road map guiding your business.  Think of the marketing plan as the “GPS” unit for your company - a necessary tool carefully outlining detailed, “turn-by–turn” directions to help you reach your desired destination. We help maximize your reach by developing the most cost effective and comprehensive customized plan for your market. Read more (PDF)
		Website Copywriting, Design, Search Engine Marketing and Optimization Today, a company without a website is like a lake without water.  Websites have not only become top sources of news and information, but also the “front doors” and “front desks” of business and industry.  Most consumers will check out a company website before making their first call or visit.  High quality web exposure is essential to the growth and continued success of modern day businesses. Our expert web designer has developed successful websites for clients all across the United States and is a Google Adwords Certified Partner, so you can have confidence in knowing your website will be built and marketed with the latest tools and techniques.
		Logo Design, Marketing Materials & Advertisements: It is imperative for a company’s logo, marketing materials and advertisements to be slick and eye-catching.  Our expert marketing consultants and design team develops customized concepts for companies to ensure logos, collateral materials (brochures, direct mail postcards, newsletters, catalogs, etc) and print advertisements not only stand out, but catch the attention of potential customers.
		Social Media Having a social media presence is essential to most businesses. Social media is designed to complement (not replace) your current marketing strategies. Combining social media with traditional marketing, public relations and advertising gives your company maximum market penetration. Call us to see how we can help you get started with social media and/or optimize your company’s social media efforts.
		Copywriting In today’s competitive society, sharp marketing materials become an integral part of a company’s anticipated success.  Hard-hitting, to the point words attract customers.  Our professionals spend countless hours writing catchy copy and slogans for print advertisements, commercials, newsletters, brochures, websites and other marketing materials. Already have marketing materials in place?  We are happy to take a look and give you our unbiased opinion.
		Publicity and Media Coaching Proper communication, prompt response and frequent correspondence with the media can make or break a company. Expert publicity management specialists/media coaching professionals relay your company’s message to the media and public. We also walk you through the steps of conducting media interviews to help enhance your comfort level.  Our goal is to ensure all information about your company is communicated correctly, clearly and accurately.
		Media Planning & Buying An effective and targeted media plan becomes a crucial component of a successful marketing program.  We work hard to ensure your advertising dollars help your company’s message reach your target audience, while negotiating the best available rates and additional value-added services.
		Event Planning and Event Promotions Special events can help increase awareness of a company’s products, services or mission.  We’ve managed numerous open houses, grand openings, dedications, ribbon cuttings and customer appreciation events, just to name a few.  Let our seasoned event experts plan a high quality event you and your company will be proud of.
		Crisis Management Employee layoffs?  Lawsuit?  Sexual Harassment Claim? Employee injury or Death?  These are just a few of the liabilities companies can face. At one point or another, most companies will encounter a situation where they need crisis management.  Establishing a crisis management plan NOW, rather than after a situation occurs, helps your company be prepared to handle any crisis which may arise.  Companies who face a crisis AND have a crisis management plan in place tend to suffer less backlash and financial loss than companies without a crisis management plan.
		Community Involvement & Partnerships Giving back to the community in which you live or work has become so important in today’s society.  It is our opinion that every company should find some way to become involved with their community.  Our consultants are experts in researching and developing mutually beneficial community relationships and partnerships.  Supporting an organization, such as a non-profit, not only helps bring a diverse group of people together for a common purpose, but also fosters positive community relationships and boosts the image of the company involved.